Core Values

Family First: We put our Family’s First. Nothing in business should trump Family Health & Happiness.

Have FUN and Enjoy the Journey: FUN is the foundation of SideKick, and a Way of Life! Life is short, Work will be FUN.

Generosity: We are Generous with our Time, Knowledge & Experience. Always striving to be a good citizens. We commit to support initiatives that our people are passionate about.

Wear the HAT: Be Humble, Authentic & Transparent - We're committed to an environment expecting and promoting humble behavior, authentic & transparent communication.

Intense Curiosity: We're not afraid to innovate. Exploring new frontiers in safety, technology and the ultimate customer experience…Always challenging the process & each other.

Passionately Serve & Empower Others: We’re committed to empowering our partners and teammates to deliver on our brand promise.